The Visionix suite of products can add to your practice’s efficiency, your staff’s accuracy, and your patients’ positive— and memorable— experiences. With a full suite of Visionix products in his practice, Jeffry Gerson, OD FAAO, of Grin Eye Care, in Olathe, Kansas, has seen it all — literally. “When everything is integrated on my tablet, I have what the
lensometer read. And I have what I refracted to. I can press a button and say, ‘Here are your new glasses,’ in an instant.”
Dr. Gerson weighs in on the efficiencies and benefits of having a full suite of products
from one brand, sharing his perspectives on products that can make a difference for
your practice as well.
Wow Factor
VX 65 Digital Phoropter: Dr. Gerson describes patients’ response to this versatile digital phoropter. “Many patients come in having never experienced a digital phoropter,” he
says, adding, “They’re used to the conventional ones.” He notes that when patients see the wheels automatically turning, they consider it a “wow factor.”
“From an ergonomic standpoint, I’m on a tablet. I’m sitting comfortably at a desk. With the VX 65, you’re not stretched, reaching over a patient. You’re sitting however you want.
It makes a real difference.”
Dramatically Underutilized
VX 40 Automated Lensmeter/Lens Analyzer: Describing the VX 40 as “a dramatically
underutilized piece of equipment,” Dr. Gerson notes that it helps efficiency in two ways: 1) It reads prescriptions quickly, and 2) It is accurate.
“We have ours in the pretest area. So, as a patient having autorefraction done, the tech has the eyewear, puts it on the lensometer, and puts it into the EMR. This is all in basically the same amount of time as it takes to do the autorefraction. It’s super-efficient. You’re able to do two things at once,” he says. “When your whole system is integrated, it’s easy
to put that reading into your phoropter."
I Love This Instrument
VX 120+ Multi-diagnostic unit: Without missing a beat, Dr. Gerson says, “I love this instrument” about this multidiagnostic unit. His experience confirms that this is a “super
accurate” autorefractor. “We just assume that any autorefractor is going to do a good job,” he says. “But this one is remarkably good. For efficiency, if you’re basing your starting
point from an autorefractor, you want it to be close, and boy this really, really is.”
Important in Refractive Surgery
VX 130+: Dr. Gerson’s practice has a cornea specialist who he says spends more time where the VX 130+ is, as it has extra testing measures for corneas. “It’s definitely important in refractive surgery and other surgical practices, to get more in-depth detail on the cornea,” he says. He notes that it has the same ‘incredible’ autorefraction and everything else that’s in it, adding that it is ‘easy to use.’”
Really Good Value
Slit Lamps: Gerson notes that in one of his offices there was a “hodge podge” of slit lamps, including one from Visionix. “The optics on that one, they were so good,” he says, saying
they are comparable to the gold standard in the industry. “We moved all the slit lamps out for all new Visionix slit lamps. Now we have one office where all five exam rooms are Visionix.
Dr. Jeffry Gerson is an optometrist at Grin Eye Care in Kansas. He graduated from Indiana University School of Optometry in 1997. He then completed his residency at the VA medical center in Kansas City concentrating on ocular disease and low vision. Immediately after leaving the VA, he became faculty at the University of Kansas school of medicine in the department of ophthalmology. Dr. Gerson was responsible for staffing clinics, some resident education and development of a low-vision clinic. Before entering private practice, he was in several different settings, including 2 ½ years in a retinal referral center where he had access to numerous diagnostic technologies as well as participation in numerous clinical trials.
This article originally appeared in Invision magazine in March 2026: https://invisionmag.com/sponsored-content-the-suite-life/
**Medical procedures, case studies, and practices mentioned in this content may vary based on regional standards, local regulations, and the discretion of providing healthcare professional. What may be considered appropriate and ethical in one country may differ in another.