Visionix announces the launch of the Briot Emotion 3, the latest generation of its iconic lens edger, designed and manufactured in France. A true innovation powerhouse, the Briot Emotion 3 pushes the boundaries of precision and simplicity—with the ultimate goal of strengthening the link between optician and patient. For over a decade, the Briot Emotion line has established itself as a key reference in optical workshops around the world. 10,000 edgers were sold worldwide, with the latest delivered in January to Vietnam — a global success story for the Briot Emotion 2.
The third generation now represents the pinnacle of this expertise. Its new anti-slippage edging cycle ensures perfect lens stability throughout the entire process, eliminating any risk of misalignment. When paired with Visionix-recommended double-sided pads, the system delivers fast, precise, and fully controlled edging—even on high-value lenses. But beyond performance, the Briot Emotion 3 is a machine designed to inspire emotion.
To accompany this launch, Visionix is unveiling a unique campaign focused on human connection and emotion. « SHAPING EMOTIONS SINCE 2012 » Through portraits of opticians and patients—pride, joy, serenity, gratitude, or wonder—the campaign highlights what technology can offer at its best: a strong, lasting human connection. Because beyond the precision of edging, it’s the moments of truth that matter most: when a patient tries on their new glasses, touches their frame, experiences the sharpness of their vision—then leaves with a smile, loyal to their optician for years to come. “At Visionix, we’ve always believed that innovation isn’t just about technology It’s about the emotions it inspires.” Alice Peyramaure, Product Specialist The Briot Emotion 3 is made for demanding professionals who want to offer their patients an exceptional visual experience while maintaining full control of their workshop with agility.
About Visionix
Visionix is a global manufacturer and the exclusive provider of sales, service, and training for Optovue OCT, Visionix screening and refraction systems, as well as Briot and Weco lens finishing equipment. A pioneer in the integration of core refractive, screening, and imaging technologies, Visionix meets the ever-evolving needs of eye care professionals. Our mission is to improve access to a complete suite of advanced visual health solutions that transform the patient experience. With over 100 years of innovation and an expanded product portfolio, we are ideally positioned to help you unlock your full potential.