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Visionix USA to Preview the New VX 40 Couture Auto Lensmeter / Lens Verifier at Vision Expo West

Experience the future of lens verification at Booth #F10065

Visionix USA to Preview the New VX 40 Couture Auto Lensmeter / Lens Verifier at Vision Expo West Image

LOMBARD, IL – Visionix USA, a global leader in eyecare technology, is set to unveil its latest innovation, the VX 40 Couture, at Vision Expo West, taking place from September 18–21 at the Venetian Expo Center in Las Vegas. This next-generation auto lensmeter / lens verification system is designed to help optical professionals deliver flawless eyewear with speed, precision, and confidence.

Precision You Can Rely On

The VX 40 Couture performs a comprehensive lens check in 30 seconds. With fully automated, one-touch operation, it analyzes all critical optical parameters, including spherical power, cylinder, axis, prism, and optical center positioning, displaying real-time results in a true 1:1 scale. The device also instantly generates detailed compliance reports, supporting quality assurance and full traceability.

“With the VX 40 Couture, we’re redefining what optical professionals can expect from quality control,” said Matt Vulich, VP National Accounts at Visionix. “This system empowers ECPs to provide exceptional service and ensures every pair of glasses meets exact specifications, resulting in fewer returns and greater patient satisfaction.”

Seamless Integration for Total Workflow Efficiency

Compatible with Briot Couture and WECO E7 edging systems, the VX 40 Couture can be used as a stand-alone unit or as part of a fully automated workflow—offering seamless integration and ensuring it fits effortlessly into any lab or practice.

Key Features of the VX 40 Couture include:

  • One-touch lens analysis and verification
  • Complete verification in 30 seconds
  • Automatic lens detection and mapping
  • 1:1 scale measurement visualization
  • Instant compliance report generation
  • Compatible with both standalone and integrated workflows
  • PD and Seg Height measurement
  • Vertical imbalance detection

Experience the Couture Level of Quality at Booth F10065

The VX 40 Couture will be previewed at Vision Expo West booth #F10065 alongside Visionix’s next-generation Optovue OCT/OCT-A technology, refraction and screening solutions, and Briot/Weco lens finishing platforms. Attendees will be among the first to experience a live demo of the new VX 40 Couture in the United States. Eyecare professionals who are not attending VEW are invited to book a demo or ROI consultation at: visionix.com/us/virtualdemo

About Visionix USA

Visionix is the global manufacturer and exclusive provider for Optovue OCT/OCT-A, multimodal Visionix screening and refraction systems, and Briot/Weco lens finishing equipment in North America. Our Tele-Optometry Program with 20/20NOW introduces more options to grow your practice while keeping the doctor in control of the full patient care experience. We are the pioneer in integrating core refractive, screening, and imaging technologies to address the ever-changing needs of eye care professionals in this dynamic market. With over 100 years of innovation, an expanded product line, superior support, and clinical education, we are well-positioned to help you unlock your potential.

Summary

Learn More About the VX 40 Couture